Demonstrating Your Value in a New Era
By AGF Management Limited
Learn how to communicate your value in an era of insight and perspective.
Clients are seeking greater meaning and purpose now, and, as a result, advisors must learn to have different conversations. Instead of appealing to clients’ intellectual, rational sides with discussions about financial expertise or returns, advisors must connect emotionally. This course will teach you how to have “second-level” conversations with clients to create that meaningful connection.
Leading those conversations starts with embodying a personal message that either challenges or anchors a client’s beliefs. The client then sees new possibilities, and you effectively demonstrate your value.
By taking this course, you’ll learn:
- the mistakes advisors make when communicating their value
- the decision-making process clients use to choose an advisor
- key insights to implement immediately to uncover your personal mission and to have deeper conversations
- steps to transition form equating returns with value
- how to quantify and market your value
Sara Gilbert is a credentialed business coach with wealth management designations and certification in neuro-linguistic programming. She helps service-based entrepreneurs transform their businesses by helping them develop a growth mindset, implement efficient processes and execute effective marketing strategies.
In the opinion of CE Corner, the content of this session aligns with FSRA’s requirements for Life and Accident & Sickness credits. However, it remains the responsibility of the individual license holder to check FSRA credits and confirm suitability.

Accreditation Details
Accreditation body
Competency
Credits
The Institute
Product Knowledge
--
Practice Management
1.00
Financial Planning
--
IIROC Cycle 9
Compliance
--
Professional Development
1.00
OCRCVM Cycle 9
Développement professionnel
1.00
Comportement
--
Alberta Accreditation Committee
Life Insurance
1.00
MFDA
Business Conduct
--
Professional Development
1.00
FSRA
Life and/or A&S
1.00
FP Canada
Professional Responsibility Credits
--
Product Knowledge Credits
--
Practice Management
1.00
Financial Planning
--